MASTER PRACTICE SERIES

A Unique 1 Day Seminar

Miami | October 5 , 2024
Main Event: 9am-5:30pm

Event Overview 

Master Practice presents an innovative training program tailored for Patient Care Coordinators, Office Managers, Doctors, Owners and Marketing/Social Media Coordinators.
This program equips participants with the tools to elevate their practices and excel in a fiercely competitive market.

Master Practice's primary focus is on cultivating efficient systems and processes to enhance operational effectiveness and boost practice profitability.

Daily Overview 

Event Duration: 9:00am - 5:30pm

Morning Session: Practice Operational Optimization
  • Building a high performing team! 
  • Staffing, onboarding, training and staff retention
  • Developing/Strengthening practice identity and differentiation
  • Enhancing the patient experience
Complimentary Lunch & Learn
  • Marketing for Success
  • Marketing strategy including website management, SEO, social media strategy
  • Patient acquisition strategy & retention analytics
  • CRM utilization 
Closing Session: Maximizing Practice Profitability
  • Combining best internal practices with marketing strategies to maximize profitability 

Sandy Roos 

Sandy Roos is a true leader in practice enhancement & education with over 30 years experience training/educating surgeons, staff & administrators to drive practice results while building award winning teams. 

Expert in implementing strategies that achieve cosmetic practices goals
- 30+ years experience in Plastic Surgery
- VP Business Development & Marketing, NTPS
- Sientra – Director of Practice Development
- Co-Founder Practice Enhancement Specialists
- Managing Director – JnJ/Mentor Corporation
Expert in expansion
- When to add physician
- Staffing
- Adding offices, OR’s
Industry leader in Business of Plastic Surgery staff development and implementation

Kara D. McClanahan, CMPE 

Kara brings over 25 years of experience in the aesthetics industry. Through her career she has partnered with physicians and practice leadership, private equity groups, medical device, and skincare companies to facilitate strategic business change. Kara is a master in developing innovative strategies that differentiate aesthetic focused businesses in the increasingly competitive marketplace.
Kara has worked as an executive leader in all facets of operational management, business development, sales training, and clinical support and practice development. Her career has spanned the fields of neurology, primary care, dermatology, and plastic surgery; with the last 15 years dedicated to the cosmetic space.

Kara has obtained a prestigious advanced certification and is one of only a handful of “Board Certified Medical Practice Executives” by the American Medical Group Management Association and holds educational degrees Business Administration, Health Care Administration, and Marketing & Communications. She is a sought-after speaker at industry conferences and events and a respected consultant among cosmetic focused businesses.

She is a dedicated and driven leader who is focused on elevating the aesthetic industry. She is also founder of a non-profit organization, Empower Esthetics, whose mission is to empower women in industry leadership, mentorship and giving back to the aesthetic community.

Bill Fukui

Bill Fukui is the Sr. Vice President of Business Development for MedShark Digital and has been marketing cosmetic practices for over 25 years with experience in all forms of media advertising. He started focusing exclusively on digital marketing and was a pioneer in SEO for cosmetic practices since 2001. His insights on website design, SEO, Google Local Map optimization, pay-per-click advertising, social media, and conversion strategies have been published and shared in numerous journals, books, meetings, conventions, and webinars.  

Noel McDaniel

Noel McDaniel, founder of Ideation Marketing LLC, has been focused on medspa and medical marketing as a specialty. With clients nationwide, Noel's experience in aesthetics focuses on new client acquisition, a passion for managing by data metrics and identifying the client journey for strategic communications. From the intricacies of media buying to the strategic details of campaign logistics, Noel has navigated diverse aspects for medspa marketing with finesse.

One of Noel's key strengths lies in her ability to lead product development initiatives, showcasing a keen understanding of market trends and consumer needs. Proficient in online e-commerce strategies, Noel has demonstrated a forward-thinking approach to marketing, harnessing the power of digital platforms to drive success.

With a solid educational foundation—a double major in Public Relations and Advertising—Noel has emerged as a trailblazer in the dynamic and competitive field of medical aesthetics marketing.

Schedule

8:30 AM
Check In & Complimentary Breakfast
9:00 AM
Building a high performing team
12:00 PM
Complimentary Lunch & Learn
1:00 PM
Marketing for Success
4:00 PM
Maximizing Practice Profitability
6:30 PM
Cocktail Party & Reception

Venue

Loews Coral Gables Hotel
2950 Coconut Grove Drive
Coral Gables, FL. 33134

PURCHASE TICKETS

MIAMI | October 5 , 2024

$799 USD